Responsible Gaming

Gaming Should Be Fun, Not a Financial Solution

At Cupcake Lane, we're committed to promoting responsible gaming. Gambling should only ever be viewed as a form of entertainment, not as a way to earn money or solve financial problems. Only gamble with money you can afford to lose, and never chase losses by gambling more than you originally planned.

Age Verification

You must be 18 years of age or older to use our services. This is a legal requirement in the United Kingdom. By accessing Cupcake Lane, you confirm that you are of legal gambling age in your jurisdiction.

If you are under 18, please do not attempt to gamble. Gambling can be harmful, especially for young people.

Warning Signs of Problem Gambling

If you recognise any of the following behaviours, you may be developing a gambling problem:

• Spending more money or time gambling than you intended
• Chasing losses by gambling more to try to recover lost money
• Hiding your gambling activity from family, friends, or partners
• Using gambling to escape stress, anxiety, or difficult emotions
• Borrowing money to gamble or gambling with money meant for bills and essentials
• Feeling anxious, irritable, or guilty about your gambling
• Neglecting work, hobbies, or relationships because of gambling
• Unable to cut down or stop gambling despite wanting to
• Experiencing financial difficulties directly related to gambling

If you've ticked any of these boxes, please reach out for support immediately.

Self-Help Tools & Limits

We provide tools to help you maintain control of your gaming:

• Deposit Limits: Set a maximum amount you're willing to deposit per day, week, or month
• Loss Limits: Set a maximum loss limit to prevent losing more than you can afford
• Reality Checks: Receive notifications during play to remind you how long you've been gaming
• Self-Exclusion: Temporarily or permanently exclude yourself from your account to take a break from gambling

Contact our support team for assistance in setting up any of these tools.

Support Organisations & Resources

If you're struggling with gambling, confidential help is available:

United Kingdom

• GamCare – Free counselling, support and information for problem gamblers and their families
  www.gamcare.org.uk | Phone: 0808 8020 133 (free, confidential)
• GamStop – National self-exclusion scheme allowing you to opt out of all online gambling in GB
  www.gamstop.co.uk

Australia

• Gambling Help Online – Free counselling and support
  www.gamblinghelponline.org.au

Canada

• Responsible Gambling Council – Information and resources for problem gambling
  www.responsiblegambling.org

United States

• National Council on Problem Gambling – Referral services and helpline
  www.ncpgambling.org | Phone: 1-800-522-4700

Germany

• Bundeszentrale für gesundheitliche Aufklärung (BZgA) – Federal Centre for Health Education
  www.bzga.de

If You Need Help

If you feel that your gambling is becoming a problem, or if you're concerned about someone else's gambling, please seek help immediately. There is no shame in reaching out – trained professionals are available to support you.

Contact one of the organisations listed above, speak to your GP, or call your local gambling helpline. Recovery is possible, and support is available 24/7.

Gambling should be fun. If it's not, we're here to help.