Privacy Policy
Last Updated: 2026
Cupcake Lane ("we," "us," "our," or "Company") operates the cupcakelane.co.uk website. This Privacy Policy explains how we collect, use, disclose, and otherwise handle your information when you visit our website.
Information We Collect
We collect information in the following ways:
- Personal Information: When you voluntarily submit forms, we may collect your name, email address, phone number, and other contact details.
- Technical Data: We automatically collect your IP address, browser type, operating system, referring URLs, and pages visited.
- Cookies: We use cookies and similar tracking technologies to enhance your experience and analyse site usage.
- Usage Data: We collect information about your interactions with our content, links clicked, and time spent on pages.
How We Use Information
We use collected information for the following purposes:
- To operate, maintain, and improve our website and services
- To conduct affiliate tracking and commission management with partner casinos
- To perform analytics and understand user behaviour patterns
- To personalise your experience and deliver relevant content
- To comply with legal obligations and enforce our terms
- To communicate with you regarding updates or changes to our services
Cookie Policy
Our website uses the following types of cookies:
- Essential Cookies: Required for basic website functionality.
- Analytics Cookies: Help us understand how visitors use our site (e.g., Google Analytics).
- Affiliate Tracking Cookies: Enable us to track referrals and commissions from partner casinos.
- Marketing Cookies: Used to deliver personalised advertisements and track campaign performance.
You can manage your cookie preferences through your browser settings or click our cookie consent banner. Rejecting non-essential cookies may affect site functionality.
Third-Party Links
Our website contains links to casino websites, affiliate partners, and other third-party sites. We are not responsible for the privacy practices, content, or policies of these external websites. We recommend reviewing their individual privacy policies before sharing your information. Your use of third-party sites is governed by their terms and privacy statements, not ours.
Your Rights
Under UK Data Protection Law (GDPR and UK GDPR), you have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate or incomplete information
- Request deletion of your data (right to be forgotten)
- Object to or restrict processing of your information
- Request data portability in a structured, machine-readable format
- Withdraw consent at any time
- Lodge a complaint with the Information Commissioner's Office (ICO)
To exercise any of these rights, contact us using the details below.
Data Retention
We retain personal information for as long as necessary to fulfil the purposes outlined in this policy, comply with legal obligations, and resolve disputes. Affiliate tracking data is typically retained for up to 24 months. You may request deletion of your data at any time, subject to legal requirements.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your data rights, or report a privacy concern, please contact us:
Email: privacy@cupcakelane.co.uk
Website: cupcakelane.co.uk
We will respond to your enquiry within 30 days. If you are unsatisfied with our response, you may lodge a complaint with the Information Commissioner's Office.